Every year, thousands of tons of rubber are disposed of as waste. This rubber is not degradable and if burned, produces highly toxic gas that pollutes even further the environment. If this waste is reused smartly, the impact on the environment is substantial. VEA was born from a conscious purpose to contribute in preserving the environment. It is in the business of upcycling inner tire rubber tubes into fashionable rubber-made bags. These bags are handmade, long-lasting, water-resistant and carefully combine the quality of treated upcycled rubber with the best available accessories and fabrics. They are manufactured with close attention to details and are finished with a touch of refined design to make them sustainable and attractive.