Summary
Caesar cider is an added value product initiated to support farmers and decrease rural migration in response to the 5 year apple crisis!
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Campaign successfully funded on: 15 Dec,2018

This project has been successfully funded with $5,706 (102%)

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About us:

Caesar Cider is a fresh fizzy apple cider filled in 330 mL and 750 ml bottles. Its mission is to develop the Apple Value Chain (AVC) in response to the apple crisis that has been prevalent in Lebanon for the fourth year now and the need to process the apple produce. AVC development is made through an added value product that can benefit the sector and bring in economic return to the farmers and the company itself. This is done through working with rural apple farmer cooperatives by buying their apple juice and fermenting it. Hence, the process will increase sales of non-marketable apples at the farmer level, moreover it increases shelf life of an apple by-product up to 16 months and reaches a wider diversity of consumers.

Caesar cider started in November 2016 with an idea in response to the apple crisis. As apple cider is well known in Europe, mainly United Kingdom, and is consumed in large quantities, the founders found a market penetration gap in the Lebanese market with a new product that can work on solving the apple crisis that is happening. As Lebanon produce more than 320,000 Tons of fresh apples/ year more than 40% of the production either goes to waste or is in the non-marketable form. This loss is shared with more than 170,000 farmers in the sector out of which 85% are small-scale.



Having a product that is derived form 100% fresh apple juice and is demanded by the market population proves as a solution. Each 1 liter of apple juice is converted from 2.5 Kg of apples making 3 bottles of cider!

Yes Lebanon is known for its party scene so lets toast over a cider to revive the Lebanese apple sector! 


Impact on the rural sector and related economic development project:

Direct social impact:

Increasing Caesar cider production capacity will directly increase purchases of Fresh Apple Juice from “2” apple farmer cooperatives. Purchasing non-marketable apples from the market will bring in lost economic return to the benefited farmers (estimated around 170 farmers) and will open the doors to upscale the processing line to handle larger apple surplus quantities. Additionally, apple farmers are enticed to sustain their orchards and farming revenues when we are witnessing the abandonment of apple orchards.

Indirect social impact:

When farmers experience an economic return from wasted apples, and a positive shift in market price they will be motivated to tend better their orchards and improve their agricultural practices. This will lead to robustness of jobs in the agricultural practices related to apple growing (estimated at 5 labors per farmer), the involvement of young farmers in the apple sector, in addition to creating job opportunities at the cooperative level and the Caesar ciders company leading to a decrease in rural migration.


Why do we need your support?


Milestone 1: $5,600 will be used to purchase glass bottles to help increase juice filling at cooperative level.


Milestone 2: $21,000 for purchasing glass bottles + a pasteurizer. This will enable us to expand our work with diverse cooperatives that only have a juicing press, and the pasteurizer will be an added value helping them to increase the shelf-life of their juice up to 2 years.


Milestone 3: $56,000  for purchasing glass bottles + a pasteurizer + brewing tanks. This will increase our cider production volumes increasing apple juice sales and the total impact on the apple sector as a whole.


How can YOU support us?

1. donate and be part of this national sustainable solution supporting the Lebanese apple sector

2. share this campaign with your personal network to increase outreach and awareness 

3. consume fresh apple juice and fresh cider and become an impactful consumer while enjoying a great natural taste


Interview: https://www.youtube.com/watch?v=YFsSt2qCPQo 

Article: https://lepetitjournal.com/beyrouth/nassim-njeim-27-ans-fondateur-de-caesar-cider-233825






Noussayma Njeim
15 Dec,2018
$4,700

Anonymous
15 Dec,2018
$1

Anonymous
14 Dec,2018
$2

Anonymous
08 Dec,2018
$1

Anonymous
08 Dec,2018
$1

Anonymous
08 Dec,2018
$1

Sadika El Hariri
06 Nov,2018
$50

Anonymous
27 Oct,2018
$50

Anonymous
14 Oct,2018
$50

Shereen Zeinoun
12 Oct,2018
$50

Anonymous
12 Oct,2018
$200

Anonymous
08 Oct,2018
$25

Angela
08 Oct,2018
$25

Mounia Barakat
08 Oct,2018
$50

Bana Bissat
06 Oct,2018
$50

Anonymous
06 Oct,2018
$100

George Mouchrik
06 Oct,2018
$100

Christin Jensen
03 Oct,2018
$50

Anonymous
02 Oct,2018
$200

There are no updates for this project yet.

No Parnter Exist
Beirut, Lebanon
Verified User

Caesar cider was founded by Nassim Njeim, a rural development specialist and an agricultural engineer. As a specialist in value chain development and collective action, there is a concrete framework that will be followed with the cooperatives as a pilot…

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  Rewards

$50 or more
→    CAUSE CONTRIBUTOR

1493 Available

by contributing up to $50 you are a HERO! starting this step you are contributing for a national cause, we will send you a thank you email expressing our gratitude!!
$200 or more
→    MAJOR CONTRIBUTOR

998 Available

by contributing up to $200 you are a MAJOR Contributor for our cause! you will get a thank you email as we express our gratitude! and you are welcome to pick up a 6-pack of our fresh cider!
$500 or more
→    MAIN CONTRIBUTOR

100 Available

By contributing up to $500 you are an MAIN contributor to our cause. by this you will get a personalized hand written thank you note by mail! and a complimentary 12 bottles of cider picked up from our brewery!
$1000 or more
→    HONORARY CONTRIBUTOR

99 Available

By contributing up to $1000 you are an honorary contributor to the cause! by this you will get a personalized hand written thank you note by mail and a complimentary 12 bottles of cider picked up from our brewery! in addition, YOUR NAME will be published on all our social media as an honorary contributor to Lebanese apples.
$5000 or more
→    PLATINUM CONTRIBUTOR

50 Available

IT'S YOU! By contributing an amount between $1000 and $5000 you will have your name carved on a placket to be displayed in our micro-brewery as a platinum contributor! In addition, you will get a personalized hand written thank you letter by mail and a one-day visit and tour including lunch and drinks to our micro-brewery!!
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